Keeping Our City Clean

Cleanliness forms a crucial element in our philosophy of QSC&V [Quality, Service, Cleanliness and Value]. Being a brand that places so much emphasis on hygiene, it was natural to get involved in activities to help maintain clean and healthy surroundings in cities where we operate. Here are are a few instances.

The BMC Zero-Garbage Day: We gave the Brihanmumbai Municipal Corporation [the BMC] a helping hand in achieving its objective of a Zero-Garbage Day on the August 15, 1997 to commemorate 50 years of India’s Independence.

Students from 4 schools around Bandra, Mumbai took to the streets, for 2-3 hours, with brooms and dustpans to spruce up the stretch of road from the Linking Road junction to the Khar Telephone Exchange.

The entire exercise was a success and was lauded by the BMC at a small gathering held at the Linking Road restaurant after the clean up. McDonald’s also provided those who participated with Meal Combos and Happy Meals as a token of appreciation.

The BMC-McDonald’s Health Seminar: Held on the July 17, 1998, the focus was on safe food handling and waste disposal. Representatives from the BMC, McDonald’s and the FHRAI [Food, Hotel and Restaurant Association of India] shared their learnings, thoughts and viewpoints on the subject. The seminar was an eye-opener for the health officials and everyone present and once again, highlighted McDonald’s commitment to public health and the community.

The Mayor’s Marathon For Cleanliness: McDonald’s in Thane sponsored T-shirts, caps and drinks for a marathon organised by the mayor in support of cleanliness in all the electoral wards of the city on April 25, 1999.

Gandhi Jayanti Cleanliness Drive: McDonald’s Thane came together with the YMCA [Thane] on October 2, 2001 to celebrate Gandhi Jayanti by cleaning the Thane railway station. McDonald’s crew could be seen working shoulder to shoulder with the YMCA volunteers and sweeping the station clean. McDonald’s sponsored the refreshments, lunch as well as caps for the volunteers.